Include Facial masks to you skin care routine_dry facial skin care

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Include Facial masks to you skin care routine

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facial-masks 2009-05-27 23:27:57 Publish:

Facial masks provide deep nourishment to the skin, so why do so many people neglect this pampering product? Because it takes time—most masks need to remain on the skin for about 15 minutes, notes Joni Keim, technical director of Natural Resource Group, the parent company of Beauty Without Cruelty based in Petaluma, Calif. "Not many people are looking for ways to add time to their skin-care routine," she says, but she points out that with a little effort and education, retailers can help their customers understand just what a nourishing treat a mask can be.

And the benefits are many. Masks can be used to moisturize, detoxify, increase circulation and replenish nutrients. But above all, they add an extra dimension to the skin-care routine, and they are truly pampering. "It's something [people] can do at home that will give them the effect they would get at a spa," says Joshua Onysko, CEO and founder of Pangea Organics in Boulder, Colo. "It's a treat for them—something a little bit out of the ordinary."

The first step in helping your customers choose the correct mask is to identify their skin type and find something that will work for them. "You want a mask that is going to fill the needs of your skin, so obviously someone with acne doesn't need a hydrating mask because they already have too much oil," advises Linda Upton, president of B Yahoo: Include Facial masks to you skin care routine dry facial skin care
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